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How To Use SEO And Article Marketing Together
Knowing how to use SEO and article marketing together to promote and drive masses of traffic to your website is one of the more important skills you will learn on the internet. Although both of these are very powerful tools in their own right, together they are an extremely powerful marketing force. Probably THE most powerful combination of marketing techniques online.
SEO, or search engine optimization, is the collective term for a number of methods that can be used to attract search engines to your website and persuade them that your web content is more relevant than others are to the search term used by somebody seeking the information that you can provide.
Article marketing, incorrectly called bum marketing by some people, is a means of expressing the benefits of what you do to others, and of advertising specific pages on your site. A well written article can help other people to learn more about your subject, but can also provide a link to other pages on your website that can provide further information to anybody that requires it.
An article submission should not be an advert, but provide more information. It can also advertise your website or individual web pages, indirectly through reference to it in the author's resource box. There is a distinct difference between an advert and advertising, although it is sometimes difficult to distinguish between the two. For example, you can be a good advert for your educational system without actually advertising it. It is a matter of semantics, and semantics is something that you should learn about if you want to be successful in getting good listings on search engines, especially on Google.
That is because of Google's so-called 'latent semantic indexing' algorithm, or LSI, that evaluates the content of a web page through the relevance of its semantics to the keyword for which the page has been optimized. LSI is wrongly named, since it should be LSA, or 'latent semantic analysis', but it is all semantics!!
The application of SEO and Article Marketing together on the same web page can have a very powerful influence on the search engine listing of your page. It is a synergistic effect, and in order to use that effect it is essential to understand both. That is only possible by becoming familiar with each, not in theory, and not only in relation to their individual effects on each of your website pages, but also with respect to your articles.
When you write articles for publication or submission to article directories, then each article should be written as you would write an individual web page for your site. The article should be able to slot perfectly into your website without seeming out of place, and be able to be listed in its own right on Google, Yahoo and the other search engines such as MSN and Ask as a web page on the article directories on which it has been published.
It is impossible to teach SEO and bum marketing together in an article such as this, and to try to do so would only confuse you. In any case, such tuition should be carried out only in combination with tuition in article marketing techniques, and the correct way to write articles and use content not only for your own benefit but also to provide useful information to your readers that they can use to better their own opportunities to make money online.
Learn how to use SEO and Article Marketing together in a powerful way on Peter's web page SEO and Article Marketing where both are presented separately and together in association with a description of LSI in a form suitable for the promotion of websites and individual web pages, as well as for individual products.
How Article Marketing Can Affect Your SEO Effort?
Other than driving quality traffic directly from article marketing, it can also affect the SEO performance of your site. Article marketing is one of the best ways to get back links to your site, which in turn increase your link popularity. However, in order to boost your SEO performance with article marketing, you will need to optimize the anchor texts in your articles. So what do I mean by this?
For every article that you write, there will be an Author's Resource Box at the end of the article. This is the place whereby you can do a promotion of yourself or any site that you wish to market. In your resource box, there will be links to direct your article readers to visit your site. If your resource box is well-written, you can entice your readers to click on your link and thus increase the amount of traffic to your site.
The link in your resource box is where you need to put keyword-optimized anchor text in order to boost your SEO performance. Anchor text is the hyperlinked words that appear on a web page. The words you click on when you click on the link. Anchor text usually gives your visitors useful information about the content of the page you are linking to.
So let's say that you are optimizing the keyword "search engine optimization" for your site. One way to boost your SEO performance for this keyword is to place the keyword as the hyperlinked words in your article. By doing this, you are able to score more points with Google and get a good ranking for this keyword.
However, if you squeeze in a bunch of keywords in your anchor text, this will not give you a good ranking on Google. In fact, it may hurt your ranking. Therefore, make sure that you only place relevant keyword in your anchor text, pointing to the relevant page of your site. By doing this, you can please both your readers and Google.
If your site is new, you do not need to submit your site to search engine and wait for it to be indexed. What you can do is to use article marketing to allow search engines to know your site's existence.
Place your keyword-optimized anchor text in your article and submit your article to popular article directories. Search engines will crawl the article that you have submitted to the various article directories, and follow the anchor text to your new website. In this case, you will be able to get the search engines to notice your site a lot faster.
Cheow Yu Yuan is the co-founder of OOM, an online marketing agency which provides Singapore SEO services.
Check out more about SEO at http:--www.optimalonlinemarketing.com
Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.
How Article Marketing Helps Link Popularity And SEO
Article marketing is one of the earliest marketing strategies to be used in the World Wide Web. It is a well-proven strategy that works well. It is also a long lasting method of providing promotion and link popularity to a web site. Its popularity no doubt lies in the fact that it is virtually free to implement, and it works!
Almost anyone can write a good article. Many think they can't, having memories of school essays that went wrong and English teachers who insisted on eliminating split infinitives and other examples of bad grammar. Well, here's the good news: forget the old essay formula, forget perfect grammar , and forget perfect anything. You will be trying to communicate with your articles. That's the most important role they play for the reader.
The most important role your articles will play for you is to provide link popularity with great SEO qualities. The technique is really quite a simple one. You write an article using a primary keyword that is closely relevant to the web page you wish to target. This ensures that both the article and the web page are on the same focused theme. The article should be at least 400 words long, preferably 500 words. It will include a very important item: the author's bio box, or resource box, at the end.
The resource box, sometimes known as the author's bio box, is where you can create a link that can point to pretty much anywhere you want. This is how you can create link popularity. Suppose the web page you intend to provide a back link to is optimized for the keyword phrase, "bright blue widgets." Then, ideally, you would want to create a link back to the web page from your article that used that exact phrase as the anchor text. You could say something like, "See our web site for more information on bright blue widgets." The phrase "bright blue widgets" would be a hyperlink pointing to the web page that uses that phrase as its primary keyword.
This is a very powerful way of gaining link popularity. And it is so easy to do too. But you do need to be careful. The search engines will become suspicious if they see that every back link to your web site has the exact phrase that the web page is optimized for. This is why you should vary the anchor text occasionally. Keep it relevant though. Use phrases that are close to the exact phrase that the page is optimized for, but not quite the same. You need to use your judgment as to how this should best be done.
There are no limits to the number of articles that you should write to assist a web site in gaining link popularity. All the articles should be distributed around the many article directories. Most of them will accept articles without a charge, and they will not mind the occasional grammar slip. Article marketing to help gain link popularity and SEO is highly effective, delightfully inexpensive and easy to do.
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at http://www.SmallBusinessMavericks.com and learn more about article marketing. To learn more about this topic, visit http://SmallBusinessMavericks.com/products.htm
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