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Article Marketing And A Basic Introduction To SEO Link Profiles
There are a lot of ways to promote a business or a website online. Article marketing is one of the more popular, and can prove an extremely fruitful experience under the right circumstances. A well written article submitted to relevant, popular directories can drive traffic directly to your site and improve your search engine ranking. With literally hundreds of article directories and article submission sites, there are more challenges than creating a marketable and linkable article, though.
What Is Article Marketing?
Essentially, article marketing means providing an article that you have written to other websites. They include this article on a page of their own site, and include links that direct to your own pages. These links are usually included in an Author Bio or About The Author paragraph at the end of the text.
What's In It For You?
When surfers visit these other sites and read the article you have provided, they will also read that the article was created by you. They also have the opportunity to click on the link and visit your site. If they enjoyed the article and it was relevant to them then there is a very reasonable chance they will click the link.
High Quality Content
Part of the challenge in article marketing is obviously the writing of the article. Not only should the article appeal to your potential visitors but it must also appeal to the Webmasters and website owners that you are attempting to attract. While the primary reason for the article, from your viewpoint, is to promote your website you must make it appealing for site owners.
Marketable Articles
Webmasters and website owners look for articles that offer value to their visitors. The article you write should not be filled with blatant self promotion. Any self promotional aspects should be left for the appropriate paragraph at the end. However, it is important that the topic is relevant to your site. Otherwise your article will be picked up and used by other sites but it will either attract no clicks or the visitors that do navigate to your site will not be interested in looking around. And, they almost certainly won't be interested in purchasing your service or product.
About The Author
The link itself, or in some cases two links, should be placed in the About The Author paragraph as we've already mentioned. Wherever possible, include properly formatted HTML links with keywords in the anchor text of the link. This will help build a powerful link profile in order to improve your search engine ranking.
Choosing Directories To Submit Your Article
Another important facet of article marketing is picking the right article directories. There are literally hundreds of directories available, some geared towards niche topics, others categorized for any topic. Submitting to this many directories is counter productive in some respects, and selecting the most appropriate directories with the highest levels of traffic is usually the best bet.
Avoiding Automated Submission Software And Services
There are submission services available that will submit your article to a number of directories. If you choose to use this kind of service, first ensure that the submission is not automated. Many directories frown on this activity and may ban your account and refuse to publish your articles if you are discovered.
Link Profile Introduction
We've mentioned link profiles two or three times so far in this article, but what exactly is a link profile? It is literally a profile of the number and quality of links pointing to your site. Search engines use this profile to determine how popular, and by assumption useful, your web pages are. A link, if you like, counts as a vote of confidence towards your page.
Good Links
As with many things, though, not all links are created equal. A link from a page that is itself deemed to be higher quality will have a greater impact on your profile. It will also, therefore, improve your ranking more significantly than a brand new page on a brand new site, that has yet to establish itself as a useful indicator.
The Select Few
Article marketing provides a simple but effective method of driving traffic to your site and building a good link profile. The actual effectiveness of using a single article and submitting to hundreds of directories is somewhat diminished, certainly with Google. They do not take into account all of the pages that include your content instead taking a small sub-section .
A Staged Link Building Campaign
Initially, though, submitting quality articles to directories can help to build a good basis for a link profile. After time, when your site naturally gains higher rankings, you may wish to submit unique articles to more popular, individual websites. This will help to generate links that are individually more powerful.
Article Marketing And Your Link Profile
Links are a major part of SEO and article marketing provides a good basis for building these links. Writing quality content and submitting to good quality directories can lead to increased traffic and search engine rankings. However, it is best not to get carried away submitting to hundreds of directories and you should always avoid the temptation of using automated submission software.
Matt Jackson is webmaster and copywriter for WebWiseWords, creating compelling website content and provides article writing for distribution as well as other new media content.
Article Marketing Guide For SEO And Website Promotion Traffic
Getting traffic to your website is no easy task. This is true especially when lack of experience holds most of us back from obtaining our true Internet marketing goals for making money online through a successful Internet business. Article marketing is a proven method for creating large amounts of traffic to a website or blog and creating long-term and gradual increased website rankings through organic search engine marketing. In other words, Search Engines, readers and website publishers all LOVE articles, so if you can provide for all three of these entities, then you have a literal gold mine at your finger tips.
So what are some great tips for article marketing and website promotion that most people miss out on? Below are a few highly practical and highly effective article marketing and web promotion tips to create tons more traffic, sales and conversions.
1. Write, write, WRITE! All too often Internet marketers will create a bunch of 5 minute websites, write 1 article and submit it to a few different places. They then get a decent amount of traffic, then get lazy and quit. This is great if you are looking for short-term results, but if you are looking for success over the long-haul, then you need to consistently write, write, write! Don't stop at one or two articles. If you are serious about creating long-term success and wealth online, then you shouldn't ever stop promoting. It is often said the most give up when they are only a few inches away from success and really, that is the only difference between you and your competition.
2. Write, but write quality information to solve a dilemma. Don't write just for the sake of writing. Put a lot of thought in every article and use the keywords you want to rank highly for. Nobody wants to read junk, so make sure what you write is actually worth reading, or it won't be read. Writing to solve a problem is by far the most effective way to get a hungry audience online.
3. Your title should say exactly what it needs to say. Make sure your article title not only catches the attention of a potential reader, but also contains all the appropriate key words and phrases you want to be associated with in the search engines.
4. Make sure that the links in your resource box make your article worth while. Think about where you are sending your readers. Are you using anchor text? Are you using an auto responder on your landing page? Are you providing your readers with a great place to go after they read your article? These are all very important questions to ask yourself before publishing your article to various places.
5. Submit, change, submit. Every so often, I use a method of writing my article, submitting it to a few websites, then I alter my article, then I submit some more and repeat. This helps make my content a little more visible on the search engines by providing a larger amount of unique content. Article submission websites appreciate this and the search engines will too. It may take a little longer to do, but who said this was going to be easy.
6. A great way to change up article submission is to manually submit your articles half of the time, then use a paid submission service to do it the other half. This ensures a wide range of website you are submitting to as well as makes sure your articles are getting to where they need to be. Consider doing this as part of your article marketing strategy.
7. Make your readers happy, offer something free in the resource box! This is a great way for an article marketer to get traffic to their website and become memorable by giving something away completely free. Do your readers a favor and do so.
These are great ways to not only help you, but give your readers, the search engines, the article websites and web publishers great content that benefits everyone.
For the Ultimate Article Marketing Guide visit ProfitFromArticles.com for a FREE download.
Want to learn more about Website Promotion? Visit http://www.Inferno-Marketing.com for FREE e-books and Internet Marketing Resources.
Off Topic Articles For Online Article Marketing SEO Writers
Many online article writers think their online articles that they write should be industry specific to attract their target audience. Indeed this makes a lot of sense to the most linear thinkers amongst us. But let us consider another point of view shall we?
Lets say an online article marketer sells health insurance, so they write about “Health Insurance” issues, good idea right? Yes, but really who is their clientele? Well anyone over 20 years old not living at home. So, if everyone is their potential client why not write other articles too? Why not? As an online article writer I was recently asked by an up and coming online article marketer
“I suppose that I am seeking your perspective of this tool as a means to market our services. We just signed up with SubmitYourArticles.com to help disseminate this information. Do you think it would be worthwhile to pen articles that have nothing to do with credit card and check processing – our core business? It would seem advisable to write about our field but I'm unsure if we should write about unrelated matters.”
Well what do I think about this subject? Well, the gentleman asks if a notable online article submission site can properly distribute his articles? Sure if it is well known and does well spidering in the search engines. And he states his core business is Credit Card Processing and Check Processing right? Well last time I checked every business needed to have in place a credit card processing system right? Well then why not write on all business matters and across all industries? Makes sense to me? Consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
EDC Gold Expert Gives Tips On SEO And Article Marketing
SEO and Article Marketing complement each other to provide you with the appropriate solution for a website promotion that you may want.
Keep aside the pay-per click campaigns and the ezine advertisement campaigning, etc. There is nothing more that you could ask for free advertisements that appear on the index listings of all major search engines.
Why should we pay to have an advertisement on the right hand side of search engines that everybody knows is an advertisement when you can get listing on the left hand side which everyone regard as being linked to authoritative sites. Not just that it comes free, but it is even more prestigious than what we pay for PPC on search engines. Is not it?
Appropriate search engine marketing can do that for you with a little effort from article marketing to give your promotional campaign a good start. Additionally, giving a few back links to your website via the author's Resource Box will help the search engine spiders to crawl to your site because search engines will look for the links back to a site meaning it is an indication of the relevance of your web page-pages for the particular keyword being used by the customer from a particular search engine looking for that information.
The keywords terms are commonly those that are typed in most commonly by the users to identify what is called strategic content or information. For example a person who wants to pursue a home-based business with EDC Diamond program will type it as a keyword on search engines. In fact the phrase will be broken to three words by different search engines and then they look through the index of crawled web pages for these three words and the page with most relevance to the 3 words namely, EDC, Diamond, and program will get listed on top and so on those words with little relevance will come down in the list.
Also if the keywords are unique you get more and useful hits, meaning better conversion rates and even a sale or two. More than that SEO will help to move your website up the list towards success which is very important.
Of course, there is more to it than that. A site with a good deal of relevance and good content with reference to 'EDC Diamond' will be listed above one with a poor content on 'EDC Diamond program', even if it happens to be the title of the web page. A site with all the three words will be listed top if it has good relevant and it does not if it it has no read worthy content.
If you have a web page optimized for the three words surprisingly your page may get top listing on all of the se arch engines, but remember people should be searching those 3 words together after all in a single search?
SEO and article marketing can be integrated with a common objective to achieve the highest possible listing for the content on the web page, because search engines generally list web pages but not domains per se.
Search Engine Optimization and Article marketing are a specialty of Shay Patil, who is a top earner with EDCGold and who now started to build a strong EDC Diamond team. Ask Shay, about more of these easy-to-apply and not-so-costly advertising tactics. He has been EDC Diamond successful mentor and he offers full support and training to help his members generate traffic. If you want to know more about EDC Diamond as a home-based opportunity and how the EDC top earner works along with his members to advertise about the EDC business, ask anyone of the EDC Diamond team members.
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