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Article Marketing And SEO Backlinks Strategy For Better Search Engine Rankings
Article marketing is a viable way to get a lot of exposure. As a side bonus is the backlinks to your site, which can increase your search engine rankings. With good rankings comes even more traffic and exposure. How could you create backlinks strategy from articles?
First and foremost, you must understand what article directories and other web sites have as part of the guidelines. In EzineArticles.com, you can only have at most two links in the resource box.
Being a guest blogger, you may not have that limitation in your articles. You can even add links in the body of the content. However, you may not blatantly post all links to your site. Giving away links to competitors can boost your credibility!
Another thing to remember is that search engines pay attention to the anchor text, i.e. the text that is underlined in a link. If the anchor text says "rose gardening", and if enough sites link back to one particular page with that anchor text, search engines assume that the page is about rose gardening.
Think of a back link as a vote about the value of the content, although this certainly depends on how you promote it.
Tips: Promoting your articles is just as, if not more, important as the articles themselves. Nothing is more common than great sites that are lack of traffic because of weak promotions.
So, it is important that you format your inbound links with the right anchor text. You should be aware of the another problem though. Many web publishers copy and paste content from article directories without going through the hassles of recreating the links.
Having a link that spells the complete URL of your web page can certainly help in this way so people can see the URL of the offer in the resource box.
Do you want to learn the secrets about article marketing? I drive 5,238 unique visitors to my site each month, and I'll teach you how to do it.
Download your free article marketing strategy guide plus 2 free article templates and other goodies in the "Net Marketing Start-Up Kit" from http://successloop.com/templates.html
Submit Article Or Press Release As Part Of Your SEO And Web Marketing Campaign
Writing articles, PR and internet blogging is essential success factor for web exposed businesses: all kind of ecommerce web sites, online exchanges and services. If you are on the top part of the first page, returned by Google, Yahoo, MSN on your keywords combination, you got the deal, otherwise if you are on the second page - you should be happy to get very small slice of the cake, where internet surfers catch you by entering deeply structured queries, meaning that they have more keywords there, and occasionally you are exposed. How do you inch up in the search engines? Well, the answer is simple - you have to contribute to your product or service consumers community. One of the ways of contributing is being writer, publisher or journalist. Let's consider practical highlights
1. Writing Articles. This genre in our opinion is the best and at the same time the most unknown to internet marketers . What exactly article is? It is neutral source of new information - without advertisement and emotions . Articles are typically syndicated by multiple internet media portals, meaning that if you publish your article on one respected portal, you will get maybe twenty or even hundred links back to your website - of course the number of links depends on the quality of your article and how media portals editors will review and like or dislike it
2. Internet Blogging. This genre is in essence popularization of the fiction, or what normal writers do - write with their personal opinion and attitude, meaning blogs are subjective and emotional, and as such they do not contain new knowledge . Blogs do not allow advertisement, the only place where you can drop couple of advertising lines is your about author section, similar trick you can use in article as well
3. Press Release. This genre is more flexible in putting more ads, however it is often considered very structured by most of the PR publication sites. You should consider getting college class in marketing and journalism to understand the structure of press release. Press Release lives shorter live in internet community, similar to the ad in newspaper - nobody typically remember what was advertised in Chicago Tribune last month, however current advertisement can help you to boost your current sales and promotions
4. Video and Photo in your news. This is good supporting idea, however you should be aware that not all modern media portals allow you to quickly upload movie rollicks and pictures to your news submissions. We generally believe that Video and Photo news will get better SEO and web exposure
Andrew Karasev, Alba Spectrum Group, serving Microsoft Dynamics GP customers in Chicago and Houston locally plus in USA and Canada nationwide via web sessions and remote support. We also invite you to contribute to our Great Plains support knowledge base at Pegas planet, where Taisia Karaseva is happy to review and publish your Microsoft Great Plains Dynamics articles: http://www.pegasplanet.com - If you have questions, please call us: 1-866-528-0577, 1-630-961-5918. We also have customers in Latin America, Pacific, Australia, New Zealand and Europe. Submit your news here: http://www.pegasplanet.com/SubmitNews/SubmitNews.aspx
Pay Per Click, SEO &Amp Article Marketing: Which Method Should You Choose?
There's no question, the three most popular ways to drive targeted traffic to your website are pay per click advertising, SEO and article marketing.
And if you're on a limited budget like most marketers, you need to know the answers to the following three critical questions:
1. Which of the three methods work the best?
2. Which of the three methods should you use?
3. Which of the three methods is the most cost effective?
In this article, I'm going to answer all three of those questions and then give you my recommendation.
Let's examine the most popular of the three marketing methods first, pay per click advertising:
Pay Per Click advertising is a huge, multi-billion dollar a year industry and are huge cash cows for both Google and Yahoo. There is no faster way to drive targeted traffic to your website than with a ppc advertising campaign.
For instance, with Google Adwords, you can literally be driving targeted traffic to your website and making money in just a matter of minutes.
Does ppc advertising work? Yes and no. For some, it works extremely well. For the vast majority however, ppc advertising simply leads to frustration and money down the drain.
So, what's the problem? Actually, there are several problems:
Inexperienced marketers who don't have a clue about how to write ads that will enable them to get the most out of their ppc advertising campaign.
Exorbitant keyword costs.
Click fraud.
Because of the "pie in the sky" climate of Internet marketing, many marketers have a fatal "get rich click" mentality, because of what they've read in some e-book.
They want instant gratification...that magic pill if you will!
They're not interested in taking the time to learn how to do things the right way. So, they throw a bunch of money at a ppc ad campaign, fall flat on their face and then come away convinced that Internet marketing doesn't work and is nothing but a scam.
Exorbitant keyword costs is another huge problem. While doing research for this article, I visited Yahoo-Overture to price the popular keyword, "Internet marketing."
This is what I discovered. At the time this article was written, if you wanted the #1 position, it would cost you $2.51 per click. Ouch! Just to be listed last on the first page at #31, it would cost you 95 cents per click. Double ouch!!
Needless to say, you have to be one of the "big boys" to play over at Yahoo's sandbox.
The keyword "Internet marketing" was much more reasonably priced over at Google. The minimum bid was only 10 cents.
That price isn't bad. But then you have to contend with another huge problem that could potentially eat away at your profits... click fraud.
It is estimated that 30 percent of all ppc clicks are fraudulent. In fact, according to the June 28 issue of the San Jose Mercury News, both Google and Yahoo recently had to settle class action lawsuits regarding this very issue.
Google has to refund an estimated $90 million to advertisers. There is no word yet on the exact amount Yahoo has to refund, although they are liable for $4.95 million in attorneys fees alone.
When you consider the billions of dollars both companies make from their ppc programs, the settlements amount to litle more than pocket change.
Search Engine Optimization is another popular method marketers use to drive targeted traffic to their websites. Should you optimize your website? Yes, definitely. SEO does work. However, I personally don't think you need to invest thousands of dollars in SEO. Here's why:
With the ever-changing algorithms of search engines, you could spend big money on SEO that may put you at the very top of the search engines today, and then with one major algorithm change, you could drop completely off the charts tomorrow.
Instead, I think you should focus on SEO basics like keyword density, title description, meta tags and acquiring plenty of inbound links.
You should also diversify your efforts to make sure you're receiving traffic from sources other than search engines. You never want to put all of your eggs into one basket. Which brings us to our third and final marketing method:
Article Marketing: Writing articles is quickly becoming the most popular way to drive targeted traffic to your website.
The reason I like article marketing so much is because it's free, and also because articles are viral. If you write articles and allow them to be freely published, your articles become viral, meaning your articles can actually spread like a virus and have the potential to be viewed by millions of Internet users.
And because search engines love articles you can expect to get linked to by many high-profile websites, thereby increasing your PR and traffic as well.
There's also another important by-product of article marketing: Credibility.
Other than testimonials from well known expert marketers, writing articles is the quickest way to establish credibility online.
If you write good, quality content, not only will your articles get published regularly, but they will also brand you as an expert in your field, which will instantly enhance your reputation and bottom line tremendously.
Don't know how to write? No problem. Hire an affordable ghostwriter over at elance.com.
In closing, all three methods of marketing discussed in this article today work. To what degree however, will obviously depend on the experience, work ethic and ingenuity of the individual marketer.
So, which marketing method should you use?
Because it's both free and viral, article marketing is obviously the most cost-effective of the three methods discussed here today. Therefore, article marketing should be your number one priority.
That said, I also think you should use a combination of all three marketing methods for optimum results.
However, I would caution you to spend your money prudently, in regards to ppc and SEO.
Dale King is an ex-advertising salesman and the owner of GuruKnowledge.org
http://guruknowledge.org
What Mistakes Not To Make With Pay Per Click, SEO &Amp Article Marketing?
By chance have you every notice that all the "comradeship" is always telling you what to do, but no one ever tells you what not to do. Michael Cheney wrote an e-book about that subject.
Whew! Now, that we got that out-of-the-way back to the lecture.
There's no doubt, the three most fashionable ways to push targeted traffic to your website are Pay Per Click Advertising, SEO and Article Marketing.
You need to ask the following three serious questions:
1. Does one of the three methods work the better the others? I don't know
2. Which of the three methods should you use? I don't know that either
3. Which of the three methods is the most cost-effective? Article Marketing
In this article, I'm going talk about all three. And then give you my advice along with my personal experience.
Pay Per Click advertising is a big, industry for both Google and Yahoo. This is the fastest way to drive traffic to your website. You could be making money in minutes.
However, we must point out that it works for some. But for most it leads to frustration and lost money. There are two problems:
"Steep Keyword Costs"
"Click Fraud"
So, that's the problem I have with the method. My experience has been that most new marketers don't have a clue on how to put together an ad that will allow them to get a good response out of their campaign.
I recall reading an Article by Dale King, about Google having to Refund Millions to advertisers. And same goes for Yahoo. That was enough to satisfy my curiosity.
Most Marketers come on the Internet looking for a quick way to get rich. They put to much pressure on their marketing skills. You can't go from sitting in a cubicle all day to a six figure income.
They read a few e-books and start traveling at 75mph. You must slow down to 35mph then add a few speed bumps, and learn how to do things correctly.
Subsequently, they toss money into a campaign, trip over themselves and then come away influenced that Internet Marketing doesn't work, and is nothing but a swindle.
Take your time and read a little on "Click Fraud" will make you stop and think.
Search Engine Optimization is another popular method marketers use to drive targeted traffic to their websites. Should you optimize your website Yes, right? SEO is one those subjects you have to teacher yourself. Why?
Well the guys who know what they are during with SEO simple charge to much. The ones who don't charge a lot, well I don't think they know what they are doing.
I took a course over at Lynda.com. Learn all I needed to know from the video course and it only cost me $25.00 a month for the membership. Also you have access to other good stuff. Check it out. You won't be unhappy.
Algorithms of search engines are always changes. You may be at the top of the search engines today, and then with one major algorithm change, you could drop off the charts tomorrow. I found the Romanians are the best at this.
I just focus on SEO basics like keyword density, title description, Meta tags and picking up plenty links pointing at my Squeeze Page.
Article Marketing: Writing articles is a classic. It is quickly becoming the most
popular way to drive targeted traffic to your website.
The reason I like article marketing so much is because they are on the house and because articles can spread like crazy. Wait until a search engines spiders one of your articles. Hang on! You are going for a ride.
If you write an articles and allow it to be freely published, it could become viral, meaning your articles can spread like a virus and have the likelihood to be look at by millions of users.
Search Engines just love articles. You could get linked to many high-status websites, in so doing increasing your PR and traffic as well.
If you are new to the web you'll going to need to show some Credibility. Unless you know some of the top guns, article will be you best bus. You'll soon find yourself branded as an expert in your field.
If you don't know how to write then you're going to have to learn or hire a ghostwriter over at elance.com. Need help send me an e-mail jclark@zwangproductions.com
When all's said and done, they all work to some degree it will obviously depend
on the experience, work ethic and resourcefulness of the individual.
So, which method do I use? Article marketing for the conditions stated above. This is obviously the most cost-effective of the three methods discussed here today. Therefore, article marketing should be your first priority.
As you become more experienced at this stuff you should use a combination of all
three marketing methods for the most favorable results.
Before I go, if it works for you tell them where you got it.
James Clark is President and CEO of ZMG Marketing Group. To get a high quality traffic information about your Internet Business, and as well download web traffic tips for your business please visit:
http://www.zwangproductions.com/touchpoint_001.html
Article Marketing How To Choose The Right Niche For Your Article Writing And Article Marketing
Article marketing requires you to narrow down your writing into a specific niche.
A niche is simply a narrowing of the population you're going to reach.
Many people come in to article writing and article marketing wanting to reach everyone. "Well, my message is to the world." That's nice, but unless you're Yahoo or Google or Coca-Cola and can afford to put your message on the side of every bus and billboard in the world, it's not going to work. It's too big a net. You want to cast a net big enough to capture your ideal client, but small enough to where they will know it's for them. So one niche strategy is to have a niche that replicates itself.
Self-replicating niches
An example of a niche that does not replicate itself would be family members of victims of the World Trade Center attacks. A very good area to work in, a very noble area to work in, but that's not a self-replicating group. That's a limited number of people.
One of my niches when I was a marriage and family therapist was teenagers and their families. Another niche was working with couples. I worked a lot with kids and with couples. One day a friend of mine asked me what needed to happen in the economy for me to stay in business and I said, "It's simple. People just need to keep getting married and keep having kids."
That's a good, self-replicating niche.
The beauty of having a specific niche is you have a specific set of people to whom to write and market your articles.
With your permission, I'd like to offer you free access to two of my Article Writing Templates. You can download them by going to http:--www.TheArticleGuy.com-bonustemplates.htm
Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http:--www.TheArticleGuyTeleSeminars.com to get started today!
From Jeff Herring - The Article Guy and GreatArticleMarketing.com
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